THIS Is Why You Need (GOOD) Editors, People

Is it just me, or does NO ONE know how to use the language anymore?
Facebook is rife with memes talking about all the misuses of things like THEY'RE, THEIR, and THERE. Not to mention all the funny poems about how English spelling versus pronunciation is inconsistent, to say the least. :-)

But there's one usage I haven't seen much said about: POUR versus PORE.
Probably for good reason...because NO ONE seems to know how to use the words right.

Quick reference guide:
Unless you've got a pitcher tipped, a container ready to be emptied, or a bucket of sand that needs to be added to a castle, you're not POURING over a document. You're PORING over it. 
Yes, there's a difference. And yes, it does matter.

Next time I see a published book with the heroine "pouring" over a book, a document, a letter, or other thing she's obviously reading and examining, I'm going to quote the dang thing on Facebook, identify the ignorant author, and ask which liquid or solid her character dumped on her reading material.

This is why you need editors who actually understand the English language, people. 
Unfortunately, most of you who DO need this won't ever read this post.

(sigh.)
Thoughts?
Janny