Tuesday, February 14, 2017

And I Don't Have a Job in Advertising...Why? (part 1)

You know you do it.
You talk back to the TV or the radio when an ad comes on that you think is stupid.
Or, as many people do during the Super Bowl ad blitz, you "rate" the ones you think are good and pan the rest.

On that subject, does anyone remember when Super Bowl ads were actually good? When they were funny? When they were memorable? When they didn't feel the need to PREACH at their audience? (And does anyone find it ironic that Super Bowl ads will frequently preach at their audience about some "social justice" or "moral" issue, and then segue right to a Super Bowl halftime show that drags the bottom of the moral barrel, is subject to "wardrobe malfunctions" that you swear were planned, or that is so banal that you can't even watch it?)

But...I digress. And I DO talk back to the TV and the radio.
For different reasons, depending on the ad.

There's at least one ad that I DESPISE because it paints women as total idiots about their cars. You know the one. It's where you hear a series of dings and the woman says, "Oh, that's your gas gauge. And that's your tire pressure thingy. And that's your oil whatchamacallit." 
They're INDICATORS, sweetie. Or WARNING LIGHTS. And if you don't know enough to call them that instead of "thingies," someone needs to take away your car keys.

But there are others that, while I don't despise them for their portrayal of human beings as idiots (there are far too many of those to enumerate here), I find myself talking back to every time because the writing on them is HOPELESSLY awful. As in bad. As in incorrect, to the point where they don't even make sense.

My favorite nonsensical one is a bank ad (they're frequently bank ads, come to think of it) where the narrator is talking about people who run their own businesses. Entrepreneurs, if you will. And he says, "And you know that when you run your own business, no day is ever the same. And if it is, you know something's wrong."

Yeah, something's wrong, all right. WITH THAT SENTENCE.

Can you pick out what it is?
Post it in the comments!

Janny


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