...it's because people have been driven bat shit crazy by seeing too many signs with plurals formed by adding apostrophes.
(Maybe I should clarify. ONE, period, is too many.)
Walmart put up some lovely new signs over their apparel departments.
The signs are BEAUTIFUL. The colors are great. They're obviously rather new, well-coordinated with the store, etc. Except...every time I look at them, my teeth grind.
And these things are all around us.
And we wonder why the stress levels in today's society are so high?
This is basic English, folks. Yanno. What you should have learned in school, oh, about third grade or so. This isn't just being "picky" because I'm a writer. This is WRONG. EVERY SINGLE TIME.
THERE IS NEVER AN EXCEPTION.
Oh, well. Maybe with all that teeth-grinding going on, it keeps dentists happy.
Or maybe I should say it keeps DENTIST'S happy?